Marketing

Marketing is about growing your business and staying ahead of your competitors. And this certificate will help you do just that. If you’re in business, a marketing role, or looking to move into the industry then this course will give you a broad introduction to the essentials of marketing principles and techniques.

SUBJECTS:

Develop a Communications Plan
1. Review of Marketing and Promotion Concepts
2. Communications Planning
3. The Situation Analysis
4. The Market Profile
5. Buyer Behaviour
6. Market Segmentation
7. Introduction to Sales Promotion Tools
8. Price Promotions

Profile the Market
1. Market Segmentation
2. Buyer Behaviour I
3. Buyer Behaviour II
4. Market Positioning
5. Market Positioning and Communication

Develop a Media Plan
1. Define Media Requirements
2. Select the Media
3. Select Media Vehicles and Determine Media Schedules
4. Produce a Media Plan

Course Number:	233B
Prerequisites:	Open entry
Assessments:	17 lessons / 17 assignments
Duration:	This course must be completed within 24 months. 24 Months = 5 hours a week study 12 Months = 9 hours a week study
Level:
	Stotts Cengage Education is registered as a private training establishment by the New Zealand Qualifications Authority (NZQA) under the provisions of the Education Act 1989 and its subsequent amendments. This course has no National Qualifications Framework accreditation and no credits will be reported to NZQA upon completion.