Public Relations

All organisations need to create positive public awareness, promote new products or services and manage the occasional crisis. As a result, PR training is a highly valued skill amongst staff. On this course you will become an asset to employers, skilled in effective communication and in getting your message out to your target audience.

This practical course with a focus on the application of PR techniques, is ideal for anyone with PR responsibilities from small business or community organisations to major corporations.

SUBJECTS:
1. Introduction and Definitions ‐ ‘Publics’ and People
2. Methods of Communication ‐ Language in Communication
3. How to Approach PR ‐ Institutional Versus Consultant – Techniques
4. Media Relations and Dealing with the Media – Advertising
5. Issuing Material to the Media – Media Release - News Conferences
6. Corporate Public Relations
7. Issues and Crisis Management ‐ Strategies – Mediation – Privacy Issues
8. Lobbying Government – Writing Submissions
9. Community Public Relations – Getting to know your Community
10. Uses of Different Media
11. Speaking Programmes ‐ Speech Notes – Guidelines for a Good Speech

Course Number:	243
Prerequisites:	Open entry
Assessments:	11 lessons / 11 assignments
Duration:	This course must be completed within 24 months. 24 Months = 5 hours a week study 12 Months = 9 hours a week study
Level:
	Stotts Cengage Education is registered as a private training establishment by the New Zealand Qualifications Authority (NZQA) under the provisions of the Education Act 1989 and its subsequent amendments. This course has no National Qualifications Framework accreditation and no credits will be reported to NZQA upon completion.