Public Relations

All organisations need to create positive public awareness, promote new products or services and manage the occasional crisis. As a result, PR training is a highly valued skill amongst staff. On this course you will become an asset to employers, skilled in effective communication and in getting your message out to your target audience.

This practical course with a focus on the application of PR techniques, is ideal for anyone with PR responsibilities from small business or community organisations to major corporations.

Order of Studies

SUBJECTS:
1. Introduction and Definitions ‐ ‘Publics’ and People
2. Methods of Communication ‐ Language in Communication
3. How to Approach PR ‐ Institutional Versus Consultant – Techniques
4. Media Relations and Dealing with the Media – Advertising
5. Issuing Material to the Media – Media Release - News Conferences
6. Corporate Public Relations
7. Issues and Crisis Management ‐ Strategies – Mediation – Privacy Issues
8. Lobbying Government – Writing Submissions
9. Community Public Relations – Getting to know your Community
10. Uses of Different Media
11. Speaking Programmes ‐ Speech Notes – Guidelines for a Good Speech

Requirements

Course Number:	243
Prerequisites:	Open entry
Assessments:	11 lessons / 11 assignments
Duration:	This course must be completed within 24 months. 24 Months = 5 hours a week study 12 Months = 9 hours a week study
Level:
	Stotts Cengage Education is registered as a private training establishment by the New Zealand Qualifications Authority (NZQA) under the provisions of the Education Act 1989 and its subsequent amendments. This course has no National Qualifications Framework accreditation and no credits will be reported to NZQA upon completion.

Print This Page

Tell a Friend

close X

Fill out the form below to send this page's address to a friend.

Send This Page to a Friend

Fields marked with an asterisk (*) are required

NOTE: do not fill in this field. It is used to prevent automated unsolicited submission

Your Name: *

Your Email: *

Friend's Name: *

Friend's Email: *

Comments:

Public Relations

Student Stories

Interior Decorating

"I felt this course covered all aspects of Interior Decorating extremely well." V.R. Hawera
"This course really helped me to get back into the workforce after being an at home Mum for 7 years. Thank you so much." A.G. Feilding
"The course of Interior Decorating was great, as it gave me confidence, also a chance to get back into the workforce, and now I have moved on into my own business. Thanks Stott’s for giving me a new lease on life." H.M. Hastings
"I thoroughly enjoyed this course and found the Tutor(s) to be very helpful. I took the course for personal interest, and have used my knowledge to refurbish my home and arrange the interior decorating for our purpose-built business premises." T.M. Christchurch
"I am your biggest fan - this was a wonderful learning experience for me. I loved everything about the course and I am constantly recommending it to others." L.G. Paeroa
"I have learnt a heck of a lot and this adds another trade or job to my belt, more than pleased with my results and the personal growth in myself." K.B. Wanganui