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Effective Communication & Professional Business Writing

In the world of business, presentation is everything. That includes how we use the written word to advance our commercial interests.

The Certificate in Effective Communication and Professional Business Writing will give you the writing skills you need to communicate effectively day to day in the specialised context of business.

You’ll cover a broad spectrum of writing styles you might need in the business environment: editorial features, speech writing, marketing and PR copy, legal documents and letters.

The course also covers proofreading, typography in business documents, design principles and the special requirements of newsletters.

Key areas of learning:

Introduction to styles, techniques and conventions
The essentials of writing documents for business
Public relations and media writing
Editing and proofreading for business
Designing and presenting business documents

Order of Studies

SUBJECTS:

The writing craft
Feature writing
How language varies in different publications
Speech writing for business
Structuring business documents and correspondence
Business writing checklist
Writing marketing letters that sell
A guide to writing legal documents
Business recognition and publicity
PR success - without leaving your computer
PR writing methods
Dealing with the media
Proofreading business documents
Electronic shortcuts to success
Style, consistency and standards in business writing
Providing conventional standards
Introduction - typography applied to business documents
Factoring in business needs
Principles of good design
Creating a newsletter

Requirements

Course Number: 712110
Prerequisites: Open entry
Assessments: 7 lessons / 4 assignments
Duration: This course must be completed within 24 months.
Level:
Stotts Cengage Education is registered as a private training establishment by the New Zealand Qualifications Authority (NZQA) under the provisions of the Education Act 1989 and its subsequent amendments. This course has no National Qualifications Framework accreditation and no credits will be reported to NZQA upon completion.
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Caring for Children

"I found this course very useful, realistic, down to earth and what was learnt in theory could actually be used in practice - very helpful indeed!" J.P. Dunedin
"I enjoyed doing the course and have recommended it to friends – Thank you very much" N.F. Nelson
"I really loved studying with Stott’s. It has helped me start studying at tertiary level" M.R. Leeston
"I found this course very fulfilling as a parent – the reason I did it was to become a better parent – which I feel it has helped. I felt the Tutor was excellent, she had great positive feedback and her comments were encouraging. Great course!" K.S. Northland
"The Caring for Children course was fantastic! I still refer back to my course books and can use what I’ve learnt to help others." M.R. Auckland
"Thoroughly enjoyed the course – I have now gone on to do a Diploma at Teachers College." K.B. Lincoln
"I really enjoyed my course. I have found I have more confidence and I am enjoying my children more now I have this knowledge behind me. Thanks!" T.P. Invercargill
"As an ex-nurse and expectant grandmother, I found the course interesting and with a good insight into the ideals modern childcare. I may even seek part time work in this area in the future." R.S. Auckland
"I really enjoyed studying through Stotts. The work/workload was very manageable and the tutors were very encouraging when they left comments with my marks." K.M. Dunedin
"Have [set up] a home-based child care and become registered. It was so good and I really enjoyed it. I loved being able to study when it suited me. Everyone was very helpful and nice at Stotts." D.M. Otorohanga