Effective Communication & Professional Business Writing

In the world of business, presentation is everything. That includes how we use the written word to advance our commercial interests.

The Certificate in Effective Communication and Professional Business Writing will give you the writing skills you need to communicate effectively day to day in the specialised context of business.

You’ll cover a broad spectrum of writing styles you might need in the business environment: editorial features, speech writing, marketing and PR copy, legal documents and letters.

The course also covers proofreading, typography in business documents, design principles and the special requirements of newsletters.

Key areas of learning:

Introduction to styles, techniques and conventions
The essentials of writing documents for business
Public relations and media writing
Editing and proofreading for business
Designing and presenting business documents

SUBJECTS:

The writing craft
Feature writing
How language varies in different publications
Speech writing for business
Structuring business documents and correspondence
Business writing checklist
Writing marketing letters that sell
A guide to writing legal documents
Business recognition and publicity
PR success - without leaving your computer
PR writing methods
Dealing with the media
Proofreading business documents
Electronic shortcuts to success
Style, consistency and standards in business writing
Providing conventional standards
Introduction - typography applied to business documents
Factoring in business needs
Principles of good design
Creating a newsletter

Course Number:	712110
Prerequisites:	Open entry
Assessments:	7 lessons / 4 assignments
Duration:	This course must be completed within 24 months.
Level:
	Stotts Cengage Education is registered as a private training establishment by the New Zealand Qualifications Authority (NZQA) under the provisions of the Education Act 1989 and its subsequent amendments. This course has no National Qualifications Framework accreditation and no credits will be reported to NZQA upon completion.