Public Relations
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All organisations need to create positive public awareness, promote new products or services and manage the occasional crisis. As a result, PR training is a highly valued skill amongst staff. On this course you will become an asset to employers, skilled in effective communication and in getting your message out to your target audience.
This practical course with a focus on the application of PR techniques, is ideal for anyone with PR responsibilities from small business or community organisations to major corporations.
1. Introduction and Definitions ‐ 'Publics'and People
2. Methods of Communication ‐ Language in Communication
3. How to Approach PR ‐ Institutional Versus Consultant – Techniques
4. Media Relations and Dealing with the Media – Advertising
5. Issuing Material to the Media – Media Release - News Conferences
6. Corporate Public Relations
7. Issues and Crisis Management ‐ Strategies – Mediation – Privacy Issues
8. Lobbying Government – Writing Submissions
9. Community Public Relations – Getting to know your Community
10. Uses of Different Media
11. Speaking Programmes ‐ Speech Notes – Guidelines for a Good Speech
| Course Code: | PUBR |
| Prerequisites: | Open entry |
| Assessments: | 11 lessons / 11 assignments |
| Duration: | This course must be completed within 24 months. |
| Stotts is registered as a private training establishment by the New Zealand Qualifications Authority (NZQA) under the provisions of the Education Act 1989 and its subsequent amendments. This course has no National Qualifications Framework accreditation and no credits will be reported to NZQA upon completion. |
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"Every bit of praise to my tutor for her commitment, patience and feedback" S.R. Palmerston North
"Great communication with my tutor. Thank you for your patience in my work" D.M. Hastings
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"An incredibly valuable and informative course. Not only helped me understand myself more clearly but more able to understand what makes others tick making me more tolerant and patient. A fantastic learning curve. Thoroughly enjoyed it!" D.B Christchurch